Irvington, NY May 19, 2006 – Jane Carroll Inc. and Lexus announced a customer merchandising program August 1 - September 30, 2006 to promote the new Lexus hybrid luxury vehicles by sending a customized version of Jane Carroll’s signature Boxed In Blooms™ to all qualified customers that test drive any of the new hybrid models at any Lexus Central Area dealership.
Potential customers are mailed a recyclable tube with a personalized letter and test drive offer. Customers that respond to the offer and test drive the Lexus RX 400h or the Lexus GS 450h will receive a limited edition Baby Bloom fresh flower gift from Jane Carroll Inc.
The gift consists of fresh flowers contained in a beautiful handmade wooden box inscribed with the Lexus logo, accompanied by a handwritten personalized gift card. Company Founder Jane Carroll: “We are very excited to be partnering with Lexus to promote more environmentally-friendly cars. This unique gift was selected for its elegance, environmental qualities, and for our ability to send it via FedEx for immediate delivery.”
Steve Waddell, General Manager for Lexus Central Area said, “Jane Carroll designed a custom Baby Bloom gift box that has exceeded our customers’ expectations.” He also relayed a Lexus customer comment: “Dear Lexus, Just two days after emailing you my number, I have received my delightful, lovely gift! What a classy present! Almost as classy as the Lexus Hybrid itself! Thank you so much.”
For More Information on Lexus, go to: www.lexus.com .
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