Irvington, NY May 11, 2006 – Jane Carroll Inc. today announced the launch of a completely redesigned website to reflect the company’s unique, fresh signature approach to floral artistry. Along with the improved visual display of the entire product line and easy-to-use shopping cart, the new design of www.jane-carroll.com offers many new features to enhance the online shopping experience. Lookit™ Design, a New York-based web design firm, was selected to develop the new look and manage the creative design and web development aspects of the project.
Company founder Jane Carroll said, “My goal was to create a new website to reflect our clean, sophisticated approach to designing – a more artful approach with less fluff. I also wanted to showcase my interior design work, as I plan to add a retail line of home accessories based on my design work in the near future.”
Another important company objective was to improve the overall shopping experience -- making it easier for customers to navigate the entire site and simplify the checkout process. “The initial feedback from our customers has been extremely positive,” explains Jane Carroll. “Many people have made a point to call us directly and let us know how much they love the new site. As a result, we have seen the volume of online business increase.”
Details:
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Click on the shopping menu item for a complete list of product categories and descriptions, and from there browse to brighter, more detailed thumbnail and large product images.
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The new checkout follows an easy, step-by-step process with an invoice that is improved for readability.
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Customers are now able to create their own address book to store multiple addresses for the recipients on their gift list, ship to multiple addresses, and include individual gift messages, all in the same order.
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Customers can save billing information on file for faster checkout.
For More Information about Lookit™ Design, go to www.lookitdesign.com
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